ENTERING CHINA
SHOULDN’T FEEL LIKE
WALKING IN THE DARK.
China works differently.
We help you see the way in.
CHINA ISN’T
JUST ANOTHER MARKET.
WHERE DO WE
EVEN START?
WHICH PLATFORMS
ACTUALLY MATTER?
WILL CHINESE CUSTOMERS
UNDERSTAND OUR BRAND?
WHO CAN WE TRUST
ON THE GROUND?
HOW MUCH WILL WE WASTE
LEARNING THIS THE HARD WAY?
YOU DON’T HAVE TO
FIGURE OUT CHINA
FROM THE OUTSIDE.
LONDON × CHINA
ONE TEAM.
ON THE GROUND.
We understand where you’re coming from.
Our China team understands where you’re going.

ONE LITTLE BULB
A CREATIVE FORCE FOR
A BORDERLESS WORLD.
Light The Way.
WHAT CAN WE HELP YOU DO?
01ENTER
CHINA.
Understand the market. Find your way in.
02GROW WITH
CHINESE AUDIENCES.
Build presence, content and trust.
03CREATE SOMETHING
PEOPLE
REMEMBER.
Human creativity. Film. AI-enabled production.
Start with the problem.
We’ll build the right team around it.
THE HUMAN STUDIO
Imagination.
Judgement.
Emotion.
Culture.
Human judgement, cultural intelligence and creative direction across London and China.
EXPLORE THE HUMAN STUDIOAI CREATIVE WORKSHOP
Speed.
Scale.
Precision.
Human imagination. More ways to make it real.
EXPLORE THE AI CREATIVE WORKSHOPDON’T JUST LOOK
AT WHAT WE MADE.
LOOK AT
WHAT CHANGED.
EXPLORE OUR WORK YOUR NEXT STEP
I HAVE
SOMETHING
IN MIND.
Tell us what you’re trying to figure out.
START A CONVERSATION
ONE LITTLE BULB